Virtual Edge Communications created a web site www.WhiteSquirrels.ca featuring the White Squirrels of Exeter Ontario Canada in June 2002. Currently that site is getting 100 to 200 hits a day. For more on the White Squirrel story please visit - Do White Squirrels Really Exist?. Ric Wallace designed a white squirrel pin for sale in Exeter and on the web site. A great deal of time was spent attaching the pins to business cards with the web site address on it. The idea was that every purchaser of the squirrel pin would visit the site. Some people complained that the web site was a "whites only site" (white squirrels). To dispel any racism claims, a pin of a black squirrel was designed and since Victoria Park in London has a large black squirrel population it was the ideal connection to the black squirrel pin. As a marketing idea, the pin is for sale with a web address on it. In turn making money directly off our advertising. The City of London was approached to ensure there were no objections to using the name of the park as a web site and producing souvenirs promoting the park and the city. The only condition was to refrain from using the city's corporate logo and to include the following disclaimer on our site: "This is NOT the official City of London, Ontario web site."

The City of London has the slogan "The Forest City" which is a great connection to one of Victoria-Park.com's slogans - "Squirrels are the best things to grow on trees."